To market eyewear effectively for children, it’s important to get both the parents and the kids on board with the idea. Often, kids will push against and away from suggestions from either parent, including the idea of wearing glasses or contacts. So, it’s necessary to be a little more subtle in the approach because otherwise, kids may only wear them at home and remove them when out of view.
Here are 4 ways to get kids to wear glasses or contacts and be happy doing so.
1. Mimicking the Parents
As the team at Art of Optiks will tell you, getting children to want to wear a pair of contacts or slip on some glasses isn’t the easiest thing in the world. One approach that often works is taking advantage of children’s subconscious mimicry of what their parents do. For parents who wear glasses already, or slip in some contacts each morning, it’s useful to add this to a conversation at the dinner table about why they’re so useful.
Seeing how contacts are cleaned, put in place, and then removed later demystifies the process for kids who are scared of the idea but don’t wish to wear glasses either. Letting them clean an older pair of contacts is good practice too.
2. Make It a Fashion Statement
Glasses are a fashion statement these days. Many popular models and celebrities wear them. Some even wear them although they don’t need corrective vision because they feel it makes them look more studious. Glass frames are now created by the biggest brands in fashion like Armani, Gucci, and more. They also come in all shapes, sizes, materials, and colors to suit different tastes. It’s possible to take advantage of discount offers to get two different pairs that’ll be perfect for various ensembles.
3. Promote the Benefits to Them
Some kids are more earnest and need persuasion with facts. So, list the things that they’re currently struggling with but will improve when they consistently wear corrective eyewear. Orienting this toward their preferences works best. For instance, avid gamers would like to hear that they’ll identify the enemy quicker and their eyes won’t get as tired when gaming for long hours. Teenage girls would love to hear that they can spot when boys are talking about them from a distance. Pick something you’re happy to promote to them and use that to suggest why it’s in their best interests.
The direct approach that their eyesight will get worse if they don’t wear them may work or it may not, depending on the child.
4. Use Other Incentives
It’s also possible when all else fails to look at other incentives to motivate your child to try the contacts or keep on the glasses when they’re out of view.
It will depend on the kid as to what incentive will work. Wearing eyewear for most of the day consistently could guarantee a wanted vacation, a trip to the ice cream store, or whatever else would work. While not every parent will approve of this approach, children are indeed motivated based on different stimuli.
While you may not successfully get your child to want to wear the glasses or contacts because it’s good for their eye health, using the above suggestions can get the desired result. That way, they benefit from the corrected vision and it isn’t allowed to worsen prematurely.
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